Globex Food specializes in the export of German premium beer, spirits & rtd (vodka energy, rum cola etc.), energy drinks and trendy wine cocktails ("Hugo", "Bellini") to top emerging markets worldwide, with a strong focus on Africa. With over 30 years in the international beer and beverage business and a career spanning top FMCG companies like Jacobs Suchard, Danone, Unilever, Holsten, Carlsberg, Budweiser Budvar, Lorenz Snack-World and Hauser Weinimport I bring deep industry expertise, extensive connections, and insight into consumer and distributor needs.

Our mission is to deliver high-quality international brands from leading German and European producers to meet the demands of the fast-growing middle class. 

We prioritize the fast-growing middle-class consumer, focusing on their evolving preferences. Younger consumers seek:

• Innovative and inspiring new products

• Genuine international brands with quality and affordability

• Excellent price-performance ratios

• Products they can recommend to friends (via mouth-to-mouth, social media)

With our extensive product portfolio and one-stop-shop service, we provide high-quality brands backed by deep industry expertise and exceptional service. Our competitive prices ensure affordability and strong sales growth in these markets. 

In Africa, we work with local distributors in focus markets to develop the market potential for our products. I have my own brands – "Lindberg Premium Bier", "Bergedorf", "Haferkamp´s Jagdhund" and "C-Energy" - and I also represent several companies from various beverage sectors. 

After starting with exports, we are aiming for deeper involvement in local sales and manufacturing in the next steps—for long-term and sustainable market development.

I am looking to connect with importers and distributors who share a vision for long-term success. My goal is to engage directly with decision-makers—Managing Directors and Business Owners—to build strong, lasting partnerships. 

Our claims are “German Premium Worldwide” and “Give Better Choice to Consumers!”

Our beer brands are, of course, “Brewed according to the German Purity Law of 1516.”